This summer I was pulled in two, new directions as I had the opportunity to intern for not one, buttwo incredible companies. My time was split working as a Special Events Intern for the National MS Society and working as a Promotions Intern for Entercom Communications. Even though my roles had similar titles, I split my time doing vastly different tasks.
National MS Society
On an average day at the National MS Society, I was reaching out to potential donors. But most of my summer was spent soliciting donations for one of our biggest events, Bike MS: Best Dam Bike Tour 2017 in which over 1,600 riders participated in a two-day ride to raise over $1.5 million. I had the pleasure of attending the ride and seeing how the donations I collected were used and appreciated by the riders. The money will be used to fund research and connect people living with MS to resources and support.
Riders finishing the first day of Bike MS.
Soliciting in-kind donations was frustrating and full of rejection at times, but I was most proud of myself for obtaining items from Yogi Tea and Blistex to put in completer bags. These companies are not local to our offices, and we needed them to not only donate but cover the shipping costs as well.
Each day I had to challenge myself to step outside of my comfort zone and ask strangers for donations to help our cause even if they had not heard of the National MS Society. This internship has helped me become more confident in my professional abilities by giving me an opportunity to experience both failure and success and measure those experiences independently.
At Entercom, I began each day by posting photos from promotional events onto each station’s website and finding appropriate and relevant articles.
In the office I also had the opportunity to shadow others in many different roles including the Director of Promotions and the Vice President of Programming. By connecting with people in different departments, I was able to work on projects that interested me. One of them was to research geographic areas where they could try to gain listeners. In those areas, I selected different sites where we could host events to introduce people to the brand.
While at Entercom I attended many street events that promoted the station. At Summerfest, the world’s largest music festival, we held a contest so that listeners could win a
meet-and-greet experience with DNCE. I helped fans take photos with the cut-outs of the band members and handed out merchandise.
In addition to these events, up-and-coming bands would come into the office and perform small sets to introduce their music to us.
Working at Entercom has been fun and exciting, I had to be flexible and ready to solve any unexpected problems. Everyone at the station was always welcoming and willing to answer my questions about the industry.
Allyson Snyder is a Sophomore Communication Studies Major and interned at the National Multiple Sclerosis Society and at Entercom in Wisconson.