School of Communication

MSC Blog

Archive for February, 2012

Building Your OWN Road There…


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In the MSC at Northwestern you’ll take 4 core classes, one each quarter.These lecture based classes provide tremendous material value as you build intellectual capital progressing through the program.They also unite you with your 70-80 cohort mates in shared experience and knowledge.But the real value and point of differentiation for most in the MSC program [...]

Multichannel Retailing


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What defines Multichannel Retailing? Multichannel Retailing is a retailer that has multiple shopping avenues and channels for its customers, such as Brick and Mortar physical stores as well as ecommerce online stores. This provides the customer with various options to do their shopping and purchasing. Customers not only want, but they expect, retailers to provide [...]

Would You Rather Be….


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in the 304 out of 1000?
Sounds like an elitist segmentation right…It’s actually the average of people in the US, who have a bachelor’s degree, and for the first time in our country’s history, the percentage is above 30%.Hard to believe a country such as ours, with all its productivity, creativity, and leadership on a [...]

Technical Slander


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In midst of preparation for a practicum seminar, we were e-mailed a series of interesting articles, all revolving around controversial free speech issues. Numerous things stuck out to me in these articles, and due to them being recent, I felt connected to them.
One of the articles revolved around the website topix.com. Topix.com is a website [...]

Condensed Time


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While entering the M.S.C. program, and continuously, many of us discuss the reasons why we chose this program, or rather, why this program chose us. Not one of the primary reasons, but definitely one of the benefits, is the length of the program, which is 10 months.
While I too was more than happy to find [...]

QS Best Student Cities in the World 2012


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RANK

CITY(Click to view profile)

COUNTRY

STUDENT MIX

QUALITY OF LIVING

EMPLOYER ACTIVITY

AFFORDABILITY

OVERALL

1

Paris

France

85

91

96

54

421

2

London

United Kingdom

87

88

89

41

405

3

Boston

United States

85

89

83

44

399

4

Melbourne

Australia

100

94.5

84

28

398

5

Vienna

Austria

99

99.5

81

62

389

6

Sydney

Australia

94

97

81

25

384

7

Zurich

Switzerland

84

99

81

51

381

8

Berlin

Germany

81

95

57

71

376

8

Dublin

Ireland

92

91.5

70

43

376

10

Montreal

Canada

85

93

68

46

372

11

Barcelona

Spain

76

87

71

61

370

12

Singapore

Singapore

78

92

100

35

369

13

Munich

Germany

79

98.5

63

69

368

14

Lyon

France

88

87.5

43

81

367

15

Chicago

United States

62

85.5

72

44

357

16

Madrid

Spain

73

85.5

64

66

356

17

San Francisco

United States

67

91

72

43

353

18

New York

United States

63

83.5

73

35

352

Link to the full ranking table: http://www.topuniversities.com/student-life/best-student-cities/2012/
QS, the leading global career and education network for ambitious professionals, has just announced the first ever QS Best Student Cities ranking. “Based on a complex set of measures taken from public information, surveys and [...]

Thinking about our email addresses


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I just read a post on LinkedIn today about the importance of our email address. In this post, the writer raise up the concern that e-mail address can make a quite first impression in every contact we make. Especially in job seeking, e-mail address is the first thing a hiring manager sees before seeing our [...]

What a diverse background program brings to you?


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Graduated from a Bachelor program of Economic and Management but wanting to get a master in communication, I was afraid that I could not make it because most of the master programs require their students to have the related undergraduate background. Luckily, I found MSC. During the application process, a program designed for professionals from [...]