In the MSC’s Marketing Strategy class we saved the best for last.On our final day of class we were joined by Lisa Fortini-Campbell, Phd and author of Hitting the Sweet Spot, President of the Fortini-Campbell Company, previously an adjunct faculty member of Northwestern’s Medill School of Journalism, and an ongoing lecturer at Northwestern’s Kellogg School [...]
In the last 20 weeks, I’ve learned more about management, change, crisis communication, branding, marketing, online identity, doing business with poor communities, globalization, and generally speaking our world, than I have in any 20 month period of my life.
Over the 20 weeks that made up the MSC’s first two quarter’s, I spent in excess of [...]
Tonight is the night all MSC 490 students must turn in their final paper. It marks the end of our class on globalization and the beginning of our break (something most of us will greatly appreciate). As I finished my paper last night, I came to the realization that throughout my time working as a [...]